Meeting contemporary demands ensures the continuity of business. This is why technological advancements and changes in the global economy have made it necessary for hire businesses to stay up to date with modern trends.

When you’re armed with the right rental software solution it becomes easier to align your business with these trends. This means improving your customer experience, marketing your business to the right audience, and becoming a more sustainable brand.

Meet the needs of modern customers

As your audience becomes more tech-savvy and increasingly busy, they will want you to adapt to their needs. This means providing them with features designed for their convenience like e-invoicing, digital signature capture, or swift responses to their enquiries.

Take, for example, electronic invoicing. You can improve your efficiency by obtaining professional and accurate invoicing and by making sure your documents are delivered to the right inbox at the right time.

Electronic signature capturing tools simplify your document handling process, providing your customers with an enhanced experience when signing hire agreements and contracts. Digitalised signature authentication also provides your team with an efficient and sophisticated work environment that reduces the hassle of paperwork and saves time and costs.

An integrated customer relationship management (CRM) system, in comparison, lets you refine your user experience. With the records of all your customer interactions stored in the CRM system, you can:

• Meet customers' needs at the right time


• Ensure that no enquiry goes unanswered


• Find out what you need to do to improve your customer service


• Maximise your marketing opportunities

A good CRM solution isn't just for managing your customer communications. The data gathered about your customer interactions is a valuable source to drive your marketing potential.

Thanks to accurate, real-time data garnered from the CRM system, your staff can make the right sales and marketing decisions to help drive customer satisfaction and, thereby, retention.

But beyond the capabilities of an integrated CRM tool, equipment rental software also promises accurate reporting and business intelligence that empowers your business to be proactive in its operations.

You can comprehend and utilise key business information with ease, gain insights into your hire business data, and analyse business information in real-time using Microsoft Excel PivotTables. With accurate, up-to-date information at your fingertips, you'll be more confident when making the right business decisions and in understanding your campaign performance and hire industry trends.

Additionally, by visualising this data on the dashboards feature of your tool hire software, you get comprehensive insight into your customers and your campaign results. You'll have all the information you need to forecast market changes and customer behaviour and make decisions that resonate with the changing trends and requirements of the landscape.

Make your business greener

Going green is not just a trend but an ethical requirement that’s expected of businesses. Modern customers who are more sensitive to the impact human activities have on society and the environment are far more likely to lean towards green businesses.

By digitalising your operations with a tool hire software and establishing paperless working you can start your journey towards more sustainable business processes.

In addition, mobile tool hire solutions are pioneering the eco-conscious transformation of the hire industry.

Here are some examples:

• CRM Mobile, for example, allows you to create quotes and prospects on the database whilst on the move without the need for multiple stacks of paper


• Transport Mobile ensures records of proof of delivery documents and damaged evidence, and tool collection jobs are stored virtually and transferred across digital devices

To sum it up, mobile technology backed by a tool hire software lets you eliminate your paper usage, reduce your carbon footprint, and make your business more eco-conscious.

By digitalising your hire operations, rental management software solutions can boost your brand and minimise your environmental impact!

Tool hire software gives you a convenient, smarter, and greener solution

Tool hire software is the key to modernised hire operations—digitalised operations lead to enhanced customer relationships and improved sales and marketing processes. It gives you the right technology to sustain a smarter, more sophisticated, and cleaner brand image.

As equipment rental software solutions experts, MCS can provide you with customised rental solutions that help you achieve these goals and empower your business to be future-proof.