Technological advancements and changing customer expectations have made customer relationship management or CRM systems necessary for many businesses.

Over the last decade, the global economy went through drastic changes—starting with digitalisation, automation, and recently, the challenges brought about by the COVID-19 pandemic—making the over-reliance on spreadsheets, and even paper reports, outdated.

As your hire business starts adapting to these changes, a good CRM system can help your business stay ahead of the curve by saving time and money, boosting your productivity, improving your marketing, and providing better insights.

For modern hire businesses, a cutting-edge CRM tool is vital to understand their customers, build better connectivity between teams and individuals, and improve your business decisions by analysing your past performance.

So why should your hire business start to invest in an advanced CRM system?

You need to understand your customers better

A better understanding of your customers is key for successful businesses.

It helps you improve your marketing campaigns by understanding the needs, expectations, and changing standards of your target audience.

Modern customers and prospects alike expect more human communication with personalised content. In fact, 91% of customers prefer interaction with brands that provide them with relevant content that addresses their specific needs and interests.

To meet this demand, your hire business needs to understand customers’ unique circumstances, purchase history, and purchase patterns—an easy feat to achieve with a CRM system that's integrated with your email marketing software.

By segmenting customer data retrieved from your CRM system, you can understand the different criteria that define your customers’ purchasing habits and provide them with content and other marketing offers that align with different criteria.

For example, you can segment your customers based on their location, job title or industry, and purchase history. Based on this segmentation, you can send customised messages that catch the interest of clients in each segment.

Beyond your marketing efforts, you can also build better customer relationships with access to their current or historical hire data.

Data about their inventory levels, number of live contracts, assets on hire, and up-to-date financial information such as debt status let you understand clients better before upcoming meetings.

You need better communication and connectivity between teams

A hire business requires employees to work from multiple locations and sites. Additionally, recent changes also required some employees to work remotely—often from home—to adhere to pandemic health guidelines.

This requires central management of data and streamlined information flow between multiple physical locations so everyone in your team is up to date and can ensure consistency of work.

With a mobile CRM solution, everyone can have visibility into your CRM process; access the CRM platform from anywhere at any time; access real-time, up-to-date data about clients; and swiftly add, update, retrieve, and manage information when needed.

Modern CRM systems that provide mobile features let your hire business adapt to modern standards, while ensuring advanced CRM, compliance with remote working guidelines, and an efficient process through your employee network.

You need to track your past performance to improve your future activities

Statistics and analysis of your sales and marketing performance, alongside data on your customer behaviour, are the secret to better and more informed marketing efforts.

A good CRM solution with integrated reporting features facilitates this, offering you insight into the success of your sales and marketing activities.

This entails instant details about lead monitoring with data on the hottest and most likely-to-close leads, pipeline and probability of sale, the ratio of enquiries to conversions to identify best-performing products, and the performance of your sales team.

The overall result is improved productivity, better process management, and enhanced customer service.

A quality CRM system is designed to make running your hire business easier.

A quality CRM system is designed to make running your hire business easier.

By investing in a good CRM system, you can improve multiple areas of your hire operations—customer relationships, marketing, sales, and strategic decision making—further enhancing and scaling your business for the better.