While asset management and maintenance are perhaps some of your top priorities as a hire business owner, maintaining the highest standards of customer relationship management (CRM) should also be a vital part of your operations.

Taking your customer service excellence one step further than just noting down customer enquiries and answering your calls on time can make a significant difference in retaining your audience.

This is where CRM tools come in handy.

A good customer relationship management tool will help you manage important customer data, visit customer enquiries without missing them, and make sure your brand stands out to your clients.

They build a better relationship with your customers

When you’re dealing with multiple clients, knowing your customers individually is no easy task. It will only become more challenging as your business expands to more audiences.

If you don’t invest in an ultra-modern tool to keep records of each customer, building relationships can be tricky—especially when dealing with multiple accounts daily. Knowing the finer details about your customers, like demographics, interests, and engagement frequency, helps you determine the best ways to build a better relationship with them and streamline your transactional process.

An ideal CRM system built for modern hire operations should be able to record details, including:

• Customer and prospect enquiries


• Pricing and discounts


• Customer communication


• Sales and service history


• Credit limits

With your CRM system having all the finer details about your customers and avoiding errors like data duplication, you can ensure a better response to customer needs and enquiries effectively—a guaranteed way to leave a positive impression on your audience.

They connect your teams better

While CRM can help you manage your customer interactions easily, more advanced tools, like CRM web, can further this.

Mobile platforms like CRM web can make information and data accessible to teams and streamline the flow of data between your back office and on-site teams. With visibility into your customers and data accessible at all times, you can:

• Provide the best customer service and react more quickly to customer requests on the move


• Manage your database and add new prospects from wherever you are


• Reduce the time spent on admin paperwork


• Shorten the sales cycle and answer customer queries quickly

Taking your customer service management solution on the road also makes it easier to offer more accurate timelines and convenience to your customers.

With CRM tools, you never miss an enquiry, and can offer relevant and timely notifications to ensure your customers are always kept in the loop about their order status.

They ready your business for crises

The market landscape is always changing and, at points of crisis, businesses are left to adapt rapidly to the changes.

The global pandemic is the most recent and apt example.

Having a centralised platform on which you can govern your customer data and manage customer relationships offers flexibility to every employee working remotely. A CRM tool can streamline your customer management operations even when multiple members and teams are operating from different points of contact.

Beyond that, a customer relationship management tool also enables businesses post-crisis to bounce back to their original productivity.

As pandemic rules are relaxed and businesses try to build back, targeting the right audience is crucial to winning more sales. Access to customer interests, purchase styles, and hire patterns helps businesses build their audience faster and increase their sales.

Better access to your database also means the ability to cleanse your database more swiftly, so your team has the most accurate and reliable customer information available to make more effective decisions that resonate with the needs of your audience post-crisis.

Customer relationship management tools help your hire business know what clicks with your audience

As the hire industry evolves, businesses are compelled to use the latest technology to beat the rising competition and meet the needs of modern audiences, while also adapting to the trends and fluctuations in the market.

A customer relationship management tool may be the best place to start. Gain a full picture of your audience and maintain an unfaltering relationship with them, all with one simple tool.

As experienced rental software solutions experts, MCS can provide you with bespoke hire solutions to achieve your customer relationship goals and grow your business with a loyal audience.