In the competitive hire industry, it’s important to keep your customers happy. Customers happy with your services and equipment will always come back to you with new projects and help you generate more revenue for your business.
With rental fleet management software, businesses centralise the everyday functions of their hire operations. Once these operations are centralised, internal and customer-related errors can be reduced to improve customer satisfaction.
With 64% of customers stating that customer experience is more important than the price when making a purchase, it’s important to deliver top-of-the-class customer service to secure loyal customers.
Your business’s ability to efficiently manage its fleet can play a significant role in your customers’ experiences. Inaccurate inventory records, failure to carry out equipment maintenance, and inefficient record-keeping of equipment given out on hire are all ways that can impact your customers’ experiences with your company.
While fleet management is an important part of a hire business, having the right fleet management software can help you gain more customers in many ways.
Simplifies scheduling
In the equipment hire industry, there are new challenges that emerge every day.
VIP customers may contact you requiring expedited services and jobs can fall behind schedule or finish earlier than expected, but by having a centralised rental fleet management software, your hire operation has access to real-time information on job and equipment locations, equipment availability, utilisation patterns, and more.
Your staff can optimise or modify equipment and assignments within minutes of an order being confirmed. Your salespeople, field personnel, and dispatchers can smoothly adapt to any circumstance without sacrificing customer experience and revenue.
When your internal operations run efficiently, your customer satisfaction also increases as customers ultimately benefit from a seamless experience with your hire business.
Facilitates proactive maintenance
Needless to say, both your business and your customers rely heavily on your fleet of hire equipment.
If your team takes a long time to respond to your customers’ requests, it can negatively impact your credibility. A rental fleet management software can help you monitor the maintenance schedules of the equipment in your fleet.
The best rental management software can send you alerts about the scheduled maintenance requirements of your equipment and also remind you of any expiring certifications that you may need.
Without proper maintenance, your equipment won’t be in a suitable condition to be hired, making it difficult to deliver the services that your customers were promised.
When you have the right tools to secure faster response times to customer requests, you can avoid poor ratings that may arise from delayed response times or inadequate availability of high-quality equipment.
A fleet management system gives you everything you need to meet your customers’ requests quickly and efficiently.
Offers detailed customer data
Rental fleet management software integrates with other applications like Customer Relationship Management (CRM) systems.
With such integrations, it’s easy for employees to seamlessly access and exchange customer information between databases. With a plethora of customer data, including payment habits and past equipment hires, you can make your customers feel like priority customers.
Attention to detail is a great way to go the extra mile and a half for your customers and retain them in a competitive market. Customers tend to be loyal to businesses that give that extra layer of attention and personalized service that they can’t get from another business.
Stay ahead of customer experience with a rental fleet management software
With the right fleet management software, your customers are likely to refer your services to other businesses and individuals. Having a fleet management tool that can boost your business’s reputation for being dependable, responsive, and punctual gives you a competitive advantage in the hire industry.
Businesses are always looking to gain a competitive edge over their competitors and working with an experienced partner like MCS that has a comprehensive background in hire solutions can give you the control you need to drive your hire business.