The advancements of technology in the 21st Century have not overlooked the equipment rental industry, with innovative software solutions quickly taking over hoards of manual operations.

Not only has this allowed hire businesses to cut costs and gain a competitive advantage with their efficiency, but it has also made them smarter.

Data visibility and analytics remain some of the most important benefits—out of many—that rental businesses can reap from digital innovations. Swift operations, better collaboration, and customer satisfaction—at the centre of all these accomplishments is the ability to tap into the right insights about rental operations.

So how does rental management software bring you the best insights to optimise your processes? And what is the result of having that increased visibility? Let’s find out.

It helps you get the best data to make calculated decisions

Digitalised platforms promise access to analytics and reporting that help businesses be smarter about their strategies. Think of business intelligence features in rental software which provide meaningful insight into rental data, their business performance, and market fluctuations to prepare for the future.

The benefit of running your rental business on a virtual platform is that it allows all the critical information to be available across all departments of your business. Reporting features, for example, can summarise and display these data in comprehensive dashboards, create personalised reports, and make the data visible to decision-makers.

Businesses can immediately analyse their strengths and weaknesses, reasons for successes and failures, market trends, and customer behaviour and forecast the best course of action for the coming season.

It helps you create the best relationships with customer information

Customer information is a critical asset for any business as it affects multiple of your operations, from sales and marketing to asset lifecycle planning.

An integrated CRM tool can ensure a seamless flow of customer information between multiple software tools. All of your teams can understand your audience, refine your customer service, and optimise your marketing efforts.

With an integrated CRM platform, you can achieve all these goals at once via insights into customer demographics, product preferences, and purchasing patterns, which in turn let you seamlessly manage your sales pipeline activity from the moment you create a quote to the moment you deliver the order.

Rental businesses can:

• Track the number of completed appointments


• Analyse sales won and lost


• Monitor where your leads are in the sales process


• Forecast future sales

Customer data also gives your teams the insight they need to improve their operations and nurture lasting client relationships. For example, having CRM data in one location enables sales and marketing teams to collaborate better to maximise sales opportunities and carry out proactive marketing campaigns.

You can also fine-tune your customer service with access to the right data. Whether it’s with your back office team or the staff on the road, full visibility into what your customer expects from you empowers the customer service team to deliver professional and personalised customer service.

It helps you get your assets under control with telematics data

Assets are the backbone of a rental business which means the transparency of asset data is a true treasure when optimising asset utilisation.

By easily retrieving your telematics data from various sources, you can quickly locate your hire assets, save time on collections, repairs, and services, and speed up response times.

You can also keep track of unauthorised equipment usage so you charge fairly for the extra-hours usage, for safety reasons, or in case of damages made to assets while on site.

You can:

• Check metre readings and running times for a better understanding of the asset usage and create accurate invoices


• Match a telematics serial number to a rental asset code to better diagnose the fault in equipment and prevent breakdowns


• Locate the precise location of your asset using your telematics information and improve your response times

Getting your telematics data centralised on a cloud-based platform can provide everyone across the organisation with the right information at the right time to make swift decisions.

The right insights make your rental business smarter

With accurate, up-to-date information, businesses can dig deeper into their real-time rental business data and analyse key information.

The result is future-proof decisions that can improve your operations, boost customer loyalty, and give you the edge you need to thrive in market competition.

As experienced specialists in rental software, the MCS team can help you achieve this feat with bespoke software solutions that can meet the unique needs of your business.